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Book
The jazz war
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ISBN: 1350988812 183860944X 9781838609443 9781838609436 1838609431 9781784538583 1784538582 Year: 2018 Publisher: London

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"During World War II, jazz embodied everything that was appealing about a democratic society as envisioned by the Western Allied powers. Labelled 'degenerate' by Hitler's cultural apparatus, jazz was adopted by the Allies to win the hearts and minds of the German public. It was also used by the Nazi Minister for Propaganda, Joseph Goebbels, to deliver a message of Nazi cultural and military superiority. When Goebbels co-opted young German and foreign musicians into {u2018}Charlie and his Orchestra' and broadcast their anti-Allied lyrics across the English Channel, jazz took centre stage in the propaganda war that accompanied World War II on the ground. The Jazz War is based on the largely unheard oral testimony of the personalities behind the German and British wartime radio broadcasts, and chronicles the evolving relationship between jazz music and the Axis and Allied war efforts. Studdert shows how jazz both helped and hindered the Allied cause as Nazi soldiers secretly tuned in to British radio shows while London party-goers danced the night away in demimonde {u2018}bottle parties', leading them to be branded a 'menace' in Parliament. This book will appeal to students of the history of jazz, broadcasting, cultural studies, and the history of World War II"--


Book
Guerrilla radios in Southern Africa : broadcasters, technology, propaganda wars, and the armed struggle.
Authors: --- ---
ISBN: 1786615614 Year: 2020 Publisher: London : Rowman & Littlefield Publishers,

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This collection brings together essays on the role that radio played in political resistance against oppressive regimes during the period of the armed struggle in the region.


Book
Public relations : competencies and practice
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ISBN: 1351374494 113855233X 1315148102 9781315148106 9781351374491 9781351374507 1351374508 9781351374484 1351374486 9781138552333 1138552348 Year: 2019 Publisher: New York ; London : Routledge, Taylor & Francis Group,

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Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.


Book
Post-truth public relations : communication in an era of digital disinformation
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ISBN: 0429769040 0429429126 1138368601 9780429429125 9780429769047 9781138368606 9780429769030 0429769032 9780429769023 0429769024 Year: 2020 Publisher: London : Routledge, Taylor & Francis Group,

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This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.


Book
Extraordinary PR, ordinary budget : a strategy guide
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ISBN: 1626569959 1626569940 9781626569942 9781626569959 9781626569935 1626569932 Year: 2017 Publisher: Oakland : Berrett-Koehler Publishers,

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.


Book
The history of public relations in China
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ISBN: 9811940932 9811940924 Year: 2022 Publisher: Gateway East, Singapore : Springer,

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Book
Social media and the Islamic State : can public relations succeed where conventional diplomacy failed?
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ISBN: 0429198841 0429581777 0429583672 Year: 2020 Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge,

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This book examines how social media has transformed extremist discourse. It looks at how ISIS by a sophisticated use of social media platforms and PR concepts was able to recruit, mobilize and spread fundamentalist propaganda in regions where it had little physical presence. The volume focuses on the inadequate response of the international community and the possibility of a more comprehensive approach from a Public Relations and Strategic Communication viewpoint. It demonstrates how Public Relations practice can be successfully and meaningfully used in counter-extremism activities. One of the first studies to draw a link between international diplomacy, the rise of fundamentalism and public relations, this book will be of great interest to scholars and researchers of defence and strategic studies, especially those working on ISIS, Middle East Studies, media studies, digital humanities, communication studies, public relations, international relations, as well general readers.


Book
Cold War radio : the Russian broadcasts of the Voice of America and Radio Free Europe/Radio Liberty
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ISBN: 1640125574 Year: 2022 Publisher: Lincoln, Nebraska : Potomac Books,

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"Cold War Radio is a concise look at the history of Voice of America and Radio Free Europe/Radio Liberty and their impact on the Soviet Union during the Cold War"--


Book
Digital influence warfare in the age of social media
Author:
ISBN: 9798400640643 9798216074564 1440870101 Year: 2021 Publisher: Westport, CT : New York : Praeger, Bloomsbury Publishing (US),

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This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.


Book
Das 1x1 der Unternehmenskommunikation : Ein Wegweiser für die Praxis
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ISBN: 3834946893 Year: 2017 Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag,

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Dieses Praxishandbuch zeigt, wie sich Unternehmen mit einer zielgruppenspezifischen Kommunikation bei ihren internen und externen Stakeholdern erfolgreich positionieren. Im Fokus der unternehmerischen Überlegungen steht der Aufbau einer nachhaltigen, positiven Unternehmensreputation, die sich auch in Krisensituationen bewährt. Der Autor veranschaulicht anhand zahlreicher Praxisbeispiele aus Mittelstands- und DAX-30-Unternehmen, Behörden und Verbänden, wie ein professionelles Kommunikationsmanagement ausgerichtet sein muss. Dabei werden in Theorie und Praxis die wesentlichen Felder der Unternehmenskommunikation behandelt: von Interner und Externer Kommunikation über Social Media, Storytelling und Issues Management bis hin zu Krisenkommunikation und Kommunikations-Controlling. Das Buch richtet sich in erster Linie an Praktiker, es ist aber auch für Studierende eine gewinnbringende Lektüre.

n, tipps="" und="" trends="" für="" kommunikatoren="" mit="" führungsanspruch.“="" (magazin="" pressesprecher).„ein="" gelungener="" ratgeber,="" der="" anschaulich="" zeigt,="" wie="" professionelle="" unternehmenskommunikation="" in="" praxis="" funktioniert.“="" (pr-journal) Der Inhalt Grundlagen der Unternehmenskommunikation Kommunikation mit wichtigen Bezugsgruppen Spezielle Felder der Unternehmenskommunikation Checklisten, Glossar und Ansprechpartner Der Autor Mirco Hillmann ist als Pressesprecher für die deutsche Tochtergesellschaft des weltgrößten Erdgasproduzenten GAZPROM tätig. Der gelernte Journalist (u.a. Westfälische Rundschau, BILD und ZDF) arbeitete zuvor mehrere Jahre für den Energie-Konzern E.ON und den Konsumgüterhersteller Henkel, wo er nationale und internationale Projekte in den Bereichen Interne und Externe Kommunikation, Change Management und Krisenkommunikation verantwortete. Mirco Hillmann hält als Lehrbeauftragter der Kommunikations- und Wirtschaftswissenschaften Gastvorträge an deutschen Hochschulen (u.a. TU Chemnitz und FH Erfurt). Er ist Mitglied im Bundesverband deutscher Pressesprecher (BdP) und in der Deutschen Public Relations Gesellschaft (DPRG).

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